Weber Shandwick Exec Quick to Respond to Crises Large and Small
Ken Luce, president of Weber Shandwick Southwest, whose main accounts include American Airlines, hardly kept what you would call normal hours in the wake of the September 11
attacks. Handling a crisis of unimaginable proportions -- two American Airlines jets were used as missiles on the North Tower of the World Trade Center and the Pentagon - had
Luce working 24/7 for nearly a week straight following the attacks.