Agency-Client Relationships Moving Forward Despite Roadblocks

Even in good times, agency-client relationships can be a delicate dance. But with the economy still stalling, the push-you-pull-me inherent in such relationships can be even
more problematic. To get a sense of the current state of agency-client relationships, PR NEWS and Lumin conducted an informal poll of the issues confronting companies and their PR
agencies. Lumin is a new "intellectual collaborative" of five mid-sized PR agencies: Carter Ryley Thomas, Padilla Speer Beardsley, PainePR, Patrice Tanaka & Co. Inc. and
Peppercom. Collectively, the firms have nearly 300 employees, 11 offices and approximately $35 million in fees.