Agency Benchmarks Beget Best Practices

As discussed in “Play to Win: Prove Your Worth (and Profit) as a Results-Oriented Agency” (see pages 1, 6), billing strategies are a key benchmark of an agency’s bottom-line success, but by no means is it the only benchmark. The 2009 Best Practices Benchmarking Report, released by StevensGouldPincus, identified the 21 most critical benchmarks for PR firms to track, keeping changing market forces in mind (see chart for 21 benchmarks by agency size).