ADVERTISING ABSTRACT: HOSPITAL TOUTS OBSTETRICS SERVICES

When advertising executives for Tampa General Healthcare found out nearly a year ago that the hospital was the first one in the country to offer extra days of rest for new mothers -- they had a field day. The marketing team along with their ad agency created two newspaper ads with banner headlines --a black and white ad with a Hispanic mother and child in a hospital bed resting together -- "Nice job. Take a couple of days off on us" and one with a cute baby playing on a chnaging table "After delivering the most complex creature on earth, you deserve a couple days' rest."