Advertisers Think Twice Before Buying into Controversial Show

If the controversial "Dr. Laura" Schlessinger television show airs this fall, the Gay and Lesbian Alliance Against Defamation (GLAAD) is seeing to it that the program's
advertisers know what they are buying into. With the backing of mainstream organizations like the National Mental Health Association (NMHA), the National Organization for Women
(NOW) and the National Conference for Community and Justice, GLAAD is exploiting the advertising pulpit to get potential advertisers and TV station managers to avoid Dr. Laura's
TV show like the plague. Its print campaign uses Dr. Laura's own inflammatory statements from her radio show to make the argument that she is offensive to gays, single mothers and
nontraditional families. It wraps up by warning advertisers that "consumers judge brands by the company they keep."