Key:
Roll/Key Characteristics
Habit Building Steps
Frequency
Assessment
Leader
To be viewed as a a loyal leader, within the organization and community, who works diligently, through measurable results, to improve the health status of those served.
1.Be involved in your community, volunteer to make a difference.
2.Meet to work with an alliance of providers/community leaders.
3.Measure results to see if efforts improved health status.
Monthly, Monthly, Annually
A B C D E
Enlister
To be an energetic enlister of team support for marketing an public relations efforts from the organization's employees.
4.Write thank you notes for assistance with mktg/PR.
5.Have mktg/PR be a team effort from the beginning--don't work alone.
6.Prepare mktg/PR plan written for all department managers to see/use.
Daily, Weekly, Annually
A B C D E
Developer
To be a diligent developer of new products and services that will impact the organization's financial/strategic goals.
7. Discover what payers want from providers (read, network, ask, listen).
8. Read every managed care contract and have someone explain strategy.
9. Look for niches, the underserved to develop new products, servicies.
weekly quarterly daily
ABCDE
Enforcer
To be an empowered enforcer who has tracked and measured Mktg/PR investments and can demonstrate return on investment.
10. Develop a database marketing/tracking system, prepare ROI reports.
11. Assess mktg/PR actions by the influence it may have on desired targets.
monthly quarterly
ABCDE
Researcher
To be a relentless researcher who continues to offer insight and supported data into the intricacies of the market place and consumer desires and behavior.
12. Assess marketplace through quantitative research measures.
13. Assess market through qualitative methods (focus groups, interviews).
14. Report to stakeholders customer satisfaction data collected.
annually quarterly monthly
ABCDE
Strategist
To be a savvy strategist who can spot trends, read the marketplace to see opportunities, proactively make things happen.
15. Watch payer mix changes to alter mktg/PR direction as needed.
16. Assess physician utilization and product line volume for optimization.
17. Read about and listen to how managed care affects demand, specifically in your region.
18. Meet with CFO to ask questions regarding comparative data.
monthly, monthly, weekly, quarterly
ABCDE
Innovator
To become an integral innovator and champion within the organization who is viewed as one who talks and walks the continuous quality improvement process.
19. Be a trainer/champion for guest relations.
20. Work/lead/facilitate a quality improvement team.
21. Develop a personal, responsive quality assessment staff.
annually annually daily
ABCDE
Professional
To be viewed and act as a proactive, powerful, positive professional who positions himself/herself as a capable leader and team builder.
22. Read, attend conferences and network to improve skills.
23. Do a personal strengths, weaknesses analysis.
24. Update your resume to determine if you would hire yourself.
annually, annually, annually
ABCDE
*Key
A=Always do this activity
B=Best try to make this a habit, 75% or greater of the time
C=Casual attempt to make this a habit, 50% of the time.
D=Definitely not been able to make this a habit at this time
E=Environment is such that additional human resources are needed or someone else in environment has this responsibility.