We’re not encouraging actual wagering, of course, but this might be a terrific bar bet question: Of all the U.S. B2B, B2C and nonprofit brands and organizations, which one had the most consumer engagement on Twitter during the third quarter of this year?
You can find the answer to that question by looking at the data below, which Shareablee provided exclusively to PR News. Now, if any of your bar mates answered with a B2B brand, they’re out a few…er, whatever your friendly wager involves, right away. The best performers among B2B brands, such as Hootsuite (144K actions during the quarter on Twitter), Amazon Web Services (113K consumer engagement) and Lockheed Martin (98K actions), didn’t crack the top 20, says Herman Chen of Shareablee. As you can see, with number 20 ColourPop, the cosmetics company, at 347,000 consumer actions, or engagements, during the quarter, B2B brands were far behind.
Turning to the top 20 most-engaged brands, ACLU Nationwide took the top spot. Not only did ACLU generate 3.9 million consumer actions, it also had the highest growth in actions (2317%) year over year, says Shareablee’s Ron Lee In all, six nonprofit brands made the top 20 list.
Despite a10% drop in content posted compared to Q3 2017, Netflix (US) took the No. 2 spot with nearly 2 million consumer actions. This represented growth of 272%. Netflix (US) also had the second-highest consumer actions per tweet in the list at 6,957 actions per tweet. Nintendo at No. 3 with 1.5 million actions touts 141% growth in the number of consumer actions year over year.
PlayStation was No. 3 during Q3 2016, but fell to 4th this quarter. Despite posting 3% fewer tweets than Q3 2016, as you can see, PlayStation also has the largest number of followers in our top 20 list.
PETA takes fifth, boasting 27% growth in consumer actions vs. the year-ago quarter. Big Baller Brand, an American manufacturer that lacked a Twitter account in 2016, was No. 8. Despite having the smallest audience of the top 20, it had the best actions per tweet at 8,597.
