Michael Sacks, Account Executive, MWW Group
Champion Multitasker
With his work ethic, willingness to pitch in whenever needed and natural leadership skills, Michael Sacks is the epitome of a gifted public relations professional. Since
joining MWW Group a year and a half ago, Sacks, who has an M.A. in public communication from American University, has made multitasking an art form, tackling challenges and
projects with aplomb and finesse.
Business Wiz
Among the notable campaigns Sacks has worked on at MWW has been for Deloitte LLP. Entrusted to identify a platform that would promote Deloitte's business, Sacks was
instrumental in putting together a program that leveraged Chairman Sharon Allen's philosophy about ethical decision-making in the workplace. With Sacks at the helm, the team
conducted a survey whose findings proved that a healthy work-life balance in one's life (or lack thereof) could have a reciprocal effect on ethics. The findings positioned Allen
as a thought leader in her field; it also generated a great deal of media coverage--much of which would not have happened had it not been for Sacks' creativity and drive.
Helping the Client Stand Out
"In a client service business, there are two objectives," he notes. "One is to help the client organization reach their business goals; the other is to help make your client
contact look good in front of their bosses. For me, sometimes it's more rewarding to help make our client contact stand out to his or her boss on the strength of the counsel we
provide."
Groomed for Hire
Sacks has also been integral in securing and growing new accounts, including Adecco, the world's largest staffing firms. Sacks has applied his expertise to develop thought
leadership opportunities and bylined articles so that Adecco executives can build their reputations as leaders while also attracting top candidates for placement.
Lessons Learned
"Watching my senior colleagues day-to-day has been a great learning experience, particularly when it comes to building client relationships," says Sacks. "Sometimes, doing our
job means saying the tough things to our clients. I'm learning how to have those conversations."
Honorable Mentions
Alison Greco, Account Executive, Coyne Public Relations
Working on campaigns for such high-profile brands as Cheerios and Ritz Crackers, Greco's skills have translated to great successes. A founding member of Coyne's Social Media
practice, Greco helped pave the way for monitoring and tracking ROI in this space for clients.
Jennifer Seelin, Assistant Account Executive, Makovsky + Company
A former hotel desk clerk, Seeling's flair for account management and marketing communications have put her in good stead at her current PR post. Whether it's managing a
national awareness campaign for yearly colorectal cancer screening or organizing a key opinion leader panel, Seeling acquits herself with a wisdom well beyond her years.
Brian Wachur, Account Manager, Widmeyer Communications
At Widmeyer, Wachur has overseen several major nonprofit and government accounts that include the U.S. Department of Health and Human Services' "Stop Bullying Now!" campaign.
For the latter, Wachur helped HHS prepare for the International Bullying Prevention Association's conference that was attended by 500 educators.