Members of the generation born from 1980 onward embrace social media as medium for enacting change, rather than traditional political channels.
Resourcefulness, innovation and creativity mark this year’s crop of PR News Nonprofit PR Awards nominees. Winners will be announced at the awards luncheon on May 18 in Washington, D.C.
Lockheed Martin’s Go Green Campaign covered a wide range of environmental initiatives, from reducing the company’s impact in water usage, landfill waste and energy usage to to creating 150 Green Zones, including one in Afghanistan.
Winner: Tom Buckmaster, President, Honeywell Hometown Solutions, Honeywell International Under Tom Buckmaster’s watch, Honeywell Hometown Solutions has become a leader among agencies nationwide in the CSR space. Buckmaster focuses Honeywell’s community outreach and philanthropic efforts on …
Pharmaceutical giant Novartis’ comprehensive CSR package features partnerships with groups like the World Health Organization and IBM in order to fight malaria, tuberculosis and leprosy through its access-to-medicine programs.
CA Technologies chose Earth Day 2010 to launch its company-wide volunteer program, inspiring employees to participate in activities across the globe helping local nonprofits and earning the company significant environmentally-focused coverage.
International Paper and the World Food Programme’s Coins 4 Kids program provided nutritious meals to 72,000 children in Nairobi each school day.
2011 CSR Awards: Overall Leader in CSR Practices – Organization with between 10,000 and 25,000 Employees
With over 40 CSR initiatives in 2010 supporting education, environmental awareness, health and wellness and citizenship, Viacom practices what its Corporate Responsibility Council preaches: citizenship and charitable efforts.
The Walt Disney Company’s Corporate Citizenship team tapped stars like Miley Cyrus and the Jonas Brothers to inspire kids to adopt sustainable practices in their daily lives as part of its Friends For Change: Project Green campaign.
More than 13,000 students in grades K-2, 3-5 and 6-8 took up the
Siemens We Can Change the World Challenge to research an environmental issue and create a solution using Discovery Education’s Web-based curriculum tools.