Cone Communications went to real life consumers who were lactose intolerant to listen to their concerns and issues and learn from them.
Faced with the infamous "Alec Baldwin tweeting" situation on one of its flights, American Airlines used its prior-established plan to immediately acknowledge the crisis.
A rigged vending machine offered free Coke in exchange for hugs and kisses. It resulted in over 1.5 YouTube views.
The three person American Red Cross team stays busy with its 3,000 social media mentions per day; top brands are turning to MWW Group for its digital prowess.
The International Franchise Association’s campaign has led to placing 7,200 veterans in careers in franchising.
To combat consumers railing against HP’s cost of ink, HP and Porter Novelli put a human face on the issue, designating a supply techonology specialist as HP’s resident "Inkologist."
Faced with the challenge of educating the people of Colorado about the benefits of healthy living, Ground Floor Media enlisted a team of inluential bloggers to increase engagement.
Built with the input from more than 100 stakeholders in 25 hours of meetings, CONNECT truly connected its 4,000 staff worldwide, attracting more than 50,000 page views on launch day.
Uncle Ben’s and Porter Novelli launched and promoted Ben’s Beginner Cooking Contest, a Facebook-driven video submission contest which attracted over 700 submissions.
Winner: Resolute Consulting – Brookfield Zoo: Operation Rhino Rather than send the Brookfield Zoo’s Board of Directors an annual report and presentation on the zoo’s initiatives for the year, the zoo tapped Resolute Consulting for a creative …