Co-Winner: Hormel Foods with Burson-Marsteller and Proof Integrated Communications In May 2013, Hormel Foods, with its team at Burson-Marsteller, published the company’s sixth full corporate responsibility report, titled the 2012 Hormel Foods Corporate Responsibility Report. In… Continued
Co-Winner: AT&T – Through the Eyes of a Phone – It Can Wait AT&T and FleishmanHillard teamed up to produce an emotional video that realistically depicts a texting-while-driving accident through the eyes of a smartphone. Beyond… Continued
Co-Winner: Oracle Volunteers Oracle Volunteers is a key component of the Oracle Corporate Citizenship program, enabling employees to achieve positive change in the communities where they live and work. The Oracle Volunteers program—established in 1991—… Continued
Co-Winner: NBCUniversal – Share and Tell Each April, NBCUniversal celebrates Earth Week and uses it as an opportunity to bring green to its vast and diverse cross-company audience. For 2013, the company decided that, during… Continued
FleishmanHillard’s CSR practice helps clients seize the opportunities that flow from being a socially engaged and sustainable business. While the agency has been communicating clients’ social, environmental and financial leadership for decades, in 2007, FleishmanHillard… Continued
Weber Shandwick’s Social Impact team is a global offering that works with major corporations including Bank of America, Nike, Genentech, SABIC and more, to build strong communications platforms, and execute public, media and social engagement… Continued
Case Study: How a Capital Campaign at Low-Profile Ohio University Became a Springboard for a Major Rebranding EffortMarch 3rd, 2014 by PR News
When Ohio University learned in March 2012 that it was a contender in the NCAA Sweet 16 basketball tournament for the first time in 50 years, there was a media frenzy in the state of Ohio.