Awards


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2010 Platinum PR Awards: Media Event

Winner: GolinHarris – Bringing New Life to an Old Steel Town: Launching Sands Casino Resort Bethlehem In preparation for its campaign to promote the opening of the Sands Bethlehem in Pennsylvania, GolinHarris delved into the history … | MORE »

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2010 Platinum PR Awards: Cause-Related Marketing

Winner: Paine PR – Iams Home 4 the Holidays Continues Its Mission to Save the Lives of Homeless Pets Building on a successful 2008 campaign that featured celebrity spokesperson Felicity Huffman, in 2009 Paine PR … | MORE »

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2010 Platinum PR Awards: Satellite Media Tours

Winner: The Goodyear Tire & Rubber Company/Coyne Public Relations – Goodyear ‘Get There’ Awards Goodyear had long provided the aerial footage of the Olympics for North American viewers. For the 2010 Vancouver games, Goodyear looked to … | MORE »

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2010 Platinum PR Awards: Annual Report

Winner: Aetna – Aetna Annual Report – “Creating Value, Shaping the Future” Seeking to provide an engaging context for its annual report, Aetna released its first-ever online summary in spring 2010. As part of an initiative … | MORE »

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2010 Platinum PR Awards: Research and Measurement

Winner: Association of American Railroads/Ogilvy Public Relations Worldwide – Freight Rail Works Dirty. Inefficient. Old. These were some of the words congressional influencers were using to describe freight rail before Ogilvy PR and AAR launched an … | MORE »

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2010 Platinum PR Awards: Global PR

Winner: The Coca-Cola Co. – Expedition 206: 365 Days, 206 Countries, 1 Mission Building upon the digital activity already buzzing about the brand, Coca-Cola launched Expedition 206 to connect more closely with a young audience—and give … | MORE »

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2010 Platinum PR Awards: Green PR

Winner: Sprint with Stanton Communications Inc. and Samsung Telecommunications America with MWW Group Sprint and Samsung Make It Easy to Be Green While Spring Nextel and Samsung had long desired to launch a green mobile product, … | MORE »

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2010 Platinum PR Awards: Hall of Fame

These three initiatives have set high benchmarks for originality and execution, and will likely be referred to for years to come. We honor them as inductees in our Hall of Fame. Southwest Airlines Nuts About … | MORE »

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2010 Platinum PR Awards: Rebranding/Repositioning

Winner: Kimberly Clark/Marina Maher Communications Inc. – Poise and Whoopi Goldberg Destigmatize Taboo Health Condition Marina Maher was charged to engage the public in a highly private issue—to improve general awareness of Poise, a product specifically … | MORE »

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2010 PR News: Financial/Investor Relations

Winner: Novartis AG/Ruder Finn – Restoring Confidence and Driving Reputation in an Economic Crisis Big Pharma’s resiliency has been tested during the global downturn. In response, Novartis wanted to break from the struggling pack and reassure … | MORE »

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