Awards


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2010 Digital PR Awards: New Site

Winner: Dominion Resources – Dominion Gets A Makeover Energy provider Dominion sought to recharge its online image by incorporating a user-centric approach to design navigation and functionality. Using data gathered from testing on its existing sites, … | MORE »

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2010 Digital PR Awards: Public Affairs Campaign

APCO Worldwide – U.S. Travel Association’s ‘Meetings Mean Business’ Campaign The meeting, event and incentive travel business hasn’t exactly been helped by the recession. To help the U.S. Travel Association take control of the story, … | MORE »

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2010 Digital PR Awards: Digital PR Campaign

Winner: MS&L/Procter & Gamble – Tampax Pearl Outsmart Mother Nature PR Campaign Tampax Pearl Outsmart Mother Nature PR Campaign Tampax’s Fall 2009 advertising campaign with tennis celebrity Serena Williams provided MS&L with the opportunity to create … | MORE »

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2010 Platinum PR Awards: Editorial/Op-Ed

Winner: Kaiser Permanente Northern California – Talking Health Care and the Bottom Line With Business Decision Makers In response to dire unemployment levels in California, which had a negative impact on Kaiser Permanente’s health care membership, … | MORE »

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2010 PR Platinum Awards: Website Marketing

Winner: BlueCross BlueShield – What’s the RealCost To engage consumers in the health care debate and give them a better understanding of health care cost drivers and how individual decisions impact costs, Regence BlueCross BlueShield began … | MORE »

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2010 Platinum PR Awards: Marketing Communications

Winner: Roll International – Wonderful Pistachios: From FDA Recall to Unprecedented Sales in Eight In March 2009, the FDA issued a precautionary pistachio nut recall, prompting a 60% sales plummet for Paramount Farms’ Wonderful Pistachios despite … | MORE »

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2010 Platinum PR Awards: Press Release

Winner: Berman & Company – MADD about the Beer Summit In response to a debate over a racially charged incident in Massachusetts between a Harvard University professor and a Cambridge police officer, President Obama invited both … | MORE »

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2010 Platinum PR Awards: Crisis Management

Winner: Royal Caribbean/Weber Shandwick – Royal Caribbean’s Return to Haiti Royal Caribbean had long, close ties to Haiti as one of the country’s largest investors. However, a crucial decision to return ships to port in Labadee … | MORE »

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2010 Platinum PR Awards: Video Program

Winner: O’Malley Hansen Communications – Sharing the Mama Sagas As a way to build awareness and drive sales of Sara Lee Fresh Ideas pre-sliced deli meat, O’Malley Hansen Communications created the Mama Sagas video and social … | MORE »

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2010 Platinum PR Awards: Anniversary Campaign

Winner: Sesame Workshop – Sesame Street’s 40th Anniversary Tasked with honoring Sesame Street’s 40th anniversary, Sesame Workshop crafted a robust campaign to cement the show’s iconic legacy and to market its new segments, format and CGI animation style. With … | MORE »

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