Awards


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2011 Platinum PR Awards: Word of Mouth/Viral

Winner: The Hershey Company – S’mores Snacktivity Suite The Hershey Company, with the help of JSH&A, sought to position s’mores as being more than just a campfire treat. Hershey partnered with the 2010 BlogHer conference … | MORE »

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2011 Platinum PR Awards – Hall of Fame: Booz Allen Hamilton Inc.

The Real Warriors Campaign The Real Warriors Campaign was launched by the Defense Centers of Excellence (DCoE) for Psychological Health and Traumatic Brain Injury to encourage returning U.S. service members, veterans and their families to … | MORE »

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2011 Platinum PR Awards: Product Launch

Winner: Waggener Edstrom Worldwide – Year of IE9: Launching a More Beautiful Web Tasked with turning Internet Explorer (IE) critics into advocates, Waggener Edstrom developed a focused yearlong campaign that engaged key influencers and conveyed … | MORE »

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2011 Platinum PR Awards: Cause Related Marketing

MWW Group & Samsung mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic. | MORE »

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2011 Nonprofit PR Awards: Communicator of the Year

Dr. Marisa Weiss – Breastcancer.org Dr. Marisa Weiss, a leading oncologist and founder of Breastcancer.org, continued to advocate for cancer patients despite her diagnosis of breast cancer in 2010. Instead of taking a step back … | MORE »

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2011 Nonprofit PR Awards: Fundraising Campaign 

4GreenPs on Behalf of NCC – Respitality: Serving 52 Families in 52 Weeks The National Children’s Center (NCC) set out in 2010 to triple the number of families it served in its respitality program. For … | MORE »

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2011 Nonprofit PR Awards: Association/Nonprofit Team of the Year

Kaiser Permanente To position itself as a model for future health care, Kaiser Permanente rolled into 2010 with some tough PR goals. Among them: Achieve a minimum of 70% message pull-through in “very positive” stories; … | MORE »

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2011 Nonprofit PR Awards: External Publication or Report

Seattle Children’s Hospital Research Foundation - Connection Magazine To enhance the target audience’s pride in affiliating with Seattle Children’s Hospital—with a final objective of having readers answer “yes” to a request for financial or community support—Connection Magazine … | MORE »

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2011 Nonprofit PR Awards: Volunteer & Member Communications

ASTM International Standardization News and ASTM eNews The American Society for Testing and Materials has relied on its flagship publication, Standardization News, to inform their community since 1921. In 2007, the ASTM staff launched an … | MORE »

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2011 Nonprofit PR Awards: Event PR

United Nations Foundation - Inaugural Girl Up ‘Unite for Girls’ Tour The United Nations’ 2010 nationwide Girl Up tour aimed to empower girls in the U.S. to raise awareness and funds for the hardest-to-reach girls in … | MORE »

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