Earlier this year, Facebook expanded its live video service to all users, and now the social media behemoth is really throwing its weight behind the effort. A barrage of new features and functionalities is coming to the service, Facebook announced this week: reactions, going live to groups and events, live filters, live video invitations and much more embody a push to dominate live streaming.
April 1 is a great day for brand PR. Everyone gets a pass to joke around and show off their lighter side, and audiences take it in good humor when they get suckered. And though it’s expected, it’s not expected—that is, nobody is going to be upset at your brand for not taking part.
…except maybe when it comes to Google. They stepped up to the plate this year, along with other prominent brands.
Winner: Duke Energy – Water Resources Fund The Water Resources Fund is an ongoing, sustainable effort that continues to impact communities. With this initiative, Duke Energy plans to fund approximately 150 community projects from 2015-2020… Continued
Winners: Bacardi Limited – Good Spirited: Building a Sustainable Future and Oracle Bacardi Limited – Good Spirited: Building a Sustainable Future Bacardi understands its responsibility to minimize environmental impacts across the value chain. Global climate… Continued
Winners: Aspen Dental Management Inc. – The Healthy Mouth Movement and JetBlue Airways – 2015 Soar with Reading: Solving for Book Deserts Aspen Dental Management Inc. – The Healthy Mouth Movement The dentists and teams… Continued
G&S Business Communications Too often, the humanity of corporate social responsibility (CSR) disappears under an avalanche of data and research—but not at G&S. G&S helps clients infuse emotional intelligence into their science-based strategies to share… Continued
Winner: Havas PR North America – Huerta Scholarship: The First Hour for the First Americans As the public relations agency for the Indigenous Peoples Law and Policy Program (IPLP) at the University of Arizona’s James… Continued
Winner: Annie Longsworth, Founder, The Siren Agency Annie Longsworth is a brand and communications leader committed to positive change through business. She launched a global sustainability practice in January 2007, making her an early voice… Continued
Winner: Food Lion – Igniting Customer and Associate Engagement Around Diversity through Strategic Partnership with CIAA Most successful communications plans can be traced back to strong research, and this effort was no different. Customer data… Continued
Winner: Bacardi Limited – Good Spirited: Building a Sustainable Future Bacardi’s “Good Spirited: Building a Sustainable Future” program was designed to showcase a heritage, ingrained in the company since inception, to reduce environmental impact in… Continued