AACE Launches Multi-Ethnic Campaign to Target Key Audiences

The American Association of Clinical Endocrinologists and the Washington, D.C. office of Ketchum Public Relations discovered the value of unique messages for unique groups last
month when they targeted African Americans, Latinos and other ethnic populations with information on Type 2 diabetes. Those populations are at high risk for the disease, which is
often diagnosed later in life, but is on the rise among younger age groups. And many don't get tested or don't manage the disease once it is diagnosed. The AACE set out to change
that with a series of PSAs designed to communicate two messages: