No doubt, PR executives are casting their nets wider in the quest for top talent. Speaking before the Chinese International PR Association on June 24 in Beijing, Ketchum
chairman and incoming ICO president David Drobis urged 150 attendees to, "start looking at non-traditional hires who bring fresh perspectives to the mix. These might be people
with backgrounds in finance, healthcare, technology, science and the arts."
Tudor Williams, a communications consultant and a speaker at the recent IABC conference in Vancouver, urged corporations to recruit MBAs (who are fluent in finance-speak) for
PR jobs as a means of elevating the communications function in the eyes of senior management.
(Drobis, 212/448-4200; Williams, 604/543-6440)