A View from the Top: Scaling Measurement

A flurry of new measurement stats at the Measurement Summit earlier this month, sponsored by measurement gurus KDPaine & Partners. The centerpiece of the summit was
the first-ever global survey on measurement, conducted with the support the Arthur W. Page Society, International Public Relations Association (IPRA) and Public
Relations Society of America
, among other PR associations. It includes data on measurement practices from 1030 respondents in 25 countries. The findings include some
surprising nuggets of information (there is little statistical difference in measurement practices among countries) and some not so (cost and lack of expertise are still the
biggest barriers to using measurement services).