A Tagline Alone Can’t Build a City

The Georgia State trade and tourism account is up for grabs. It's expected to be handed off to one of four agency finalists this week. But the mega-advertising conglomerates
that once dominated the RFP process are conspicuously absent from the short list (J. Walter Thompson held the account for eight years). Finalists include a sprinkling of smaller
ad shops and one PR heavyweight: Fleishman-Hillard.