Looking to get some extra mileage out of those beautiful, glossy product shots that tapped your budget in one fell swoop? PR Newswire has teamed with veteran photo editor Hal Buell to offer online tips on photo pitching and usage to PR practitioners. A new Web site (www.PRNewsFotos.com) offers tutorials on photo scanning, quality assurance, negotiations with photographers, distribution methods, archiving, writing effective captions and more.
"The media has an unquenchable thirst for artwork, but editors do not want to see the typical hand shake or ribbon-cutting photo," says Buell, who also conducts live workshops on the subject. "While a good picture can get a story into print, a better photo can pull the story onto the front page."
(212/782-2461)