A PICTURE’S WORTH 1,000 WORDS…AND MORE

Looking to get some extra mileage out of those beautiful, glossy product shots that tapped your budget in one fell swoop? PR Newswire has teamed with veteran photo editor Hal Buell to offer online tips on photo pitching and usage to PR practitioners. A new Web site (www.PRNewsFotos.com) offers tutorials on photo scanning, quality assurance, negotiations with photographers, distribution methods, archiving, writing effective captions and more.