Now we've heard everything. New York publicist Andrea Martone has carved out a media relations niche unlike any other.
As president of Intuitive Vision Network, she bills her firm as "the nation's only paranormal public relations firm that caters to nationally known mediums and psychics."
(PR NEWS has certainly encountered its share of paranormal PR firms, but so far this is the first that counts dead people among its stakeholder groups.)
"The media is hungry for stories on the paranormal because Americans are seeking answers to questions such as, 'Are we met by our loved ones when we pass over? How does the communication actually happen? How does the spirit world speak to us in our everyday lives?'" Martone says.
We have to admit, her timing is impeccable, given the public's ongoing love affair with Fox's "X Files," Harry Potter the wizard, and movies such as "Sixth Sense."
Just can't catch the attention of that busy reporter? Send your pitch by ghost.
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