What took so long? Chief marketing officers are the shock absorbers in corporate America, coordinating all the various business silos, including PR, into (they hope) a coherent
marketing plan that can generate sales and take care of customers. While CMOs are covered in any number of trade titles, they will soon have a bible to call their own. In
September CXO Media will launch CMO, a magazine fully dedicated to the nation's chief marketing officers; the print launch will be preceded in June by its companion Web site,
CMOresource.com. CXO hopes that with the economy showing signs of life chief marketers will need a specific resource to help them sort out expenditures. IDC's 2003 CMO Advisory
Service reports 49% of technology CMOs are under a direct mandate from their CEO/CFOs to improve accountability and measurement of marketing. Contact: Susan Watson, CXO Media,
508.935.4190
A Magazine CMOs Can Finally Call Their Own…
