A Magazine CMOs Can Finally Call Their Own…

What took so long? Chief marketing officers are the shock absorbers in corporate America, coordinating all the various business silos, including PR, into (they hope) a coherent
marketing plan that can generate sales and take care of customers. While CMOs are covered in any number of trade titles, they will soon have a bible to call their own. In
September CXO Media will launch CMO, a magazine fully dedicated to the nation's chief marketing officers; the print launch will be preceded in June by its companion Web site,
CMOresource.com. CXO hopes that with the economy showing signs of life chief marketers will need a specific resource to help them sort out expenditures. IDC's 2003 CMO Advisory
Service reports 49% of technology CMOs are under a direct mandate from their CEO/CFOs to improve accountability and measurement of marketing. Contact: Susan Watson, CXO Media,