A Look at the Latin American Market

One of the most difficult aspects of PR in an emerging market is ensuring that your staff, client list and business infrastructure are secure when so many variables - from economics to elections - affect your bottom line. Case in point is Fleishman-Hillard's Miami office, which just laid off five account executives and two support staffers when client projects were halted by the rocky economic market, according to Rissig Licha, who manages the Miami site.