A Look at PR Salaries Reported in 1996

Executive recruiters report that female PR executives are making 90 cents on the dollar when compared to men's salaries. In a 1996 survey released by PRSA, however, those numbers were much lower.

 
(Weighted Base) Median Salary % $45+
All Respondents (2,405) $49,073 54%
Firm (397) 51,339 53
Corporation (1,528) 50,770 57
Government/Health Care/Non-Profit (473) 43,263 45
Male (1,201) 59,463 67
Female (1,204) 41,108 41
Senior Management (Senior/Exec. VP, Senior Counsel., Chair./Pres., Partner, Owner)
Firm (198) 72,895 67
Corporation (52) 93,103 62
Government/Health Care/Non-Profit (13) 60,104 68
Male (149) 85,817 71
Female (113) 61,525 59