A Different Kind Of Treatment

It's a question few PR professionals can avoid. Identity often begins with a moniker, perpetuating senior PR managers' struggle to make it catchy, distinct and accurately
descriptive of what it represents. For ChiroPractice Marketing Solutions (CPMS), a group running a PR campaign to redefine the chiropractic profession as being on par with the
rest of the medical community, the first step is getting patients to look beyond the stereotypes that define the name.