Wednesday, October 5, 2011  |  Grand Hyatt in NYC

The essential, one-day summit for PR professionals dedicated to social media communications, SEO, PR measurement and digital engagement with the media.

Click on speakers’ names below to download presentations (PDF)

Facebook Strategies That Produce Results

Shauna Causey
Head of Social Business
Nordstrom

Huma Gruaz
CEO & President
Alpaytac, Inc.

Lisa Peterson
Director of Communications
American Kennel Club

Johna Burke
Senior Vice President
BurrellesLuce
 

What You Need to Know Now About Google+

Romey Louangvilay
Social Media Newsengine Manager
Euro RSCG Worldwide PR
 

How to Make Twitter the Ultimate PR Platform

Corinne Kovalsky
Director, Digital & Social Media
Raytheon Company

Dallas Lawrence
Chief Global Digital Strategist
Burson-Marsteller

Heidi Sullivan
Vice President of Media Research, North America
Cision
 

How to Tap Into LinkedIn's Expanding User Base for Your PR Efforts

Krista Canfield
Senior Manager , Corporate Communications
LinkedIn

Jim Nichols
Vice President – Digital
Stern + Associates
 

Let's Get Visual: How to Make Video Integral to Your Communications

Doug Simon
President and CEO
DS Simon Productions

Jared Hendler
EVP, Global Director: Digital,
Social & Creative, MWW Group
 

What You Need to Know Now About Tumblr

Mark Coatney
Media Ambassador
Tumblr
 

Keynote: Out of the Ivy, Into the Mobile Future—A Master Class in Harvard's Digital Communications  

Perry Hewitt
Chief Digital Officer
Harvard University
 

Understanding Influence: How to Identify and Monitor the Right Influencers

Gary Lee
CEO
mBLAST
 

SEO Tactics to Lift Your Content to the Top of Search Results

Sally Falkow
Social Media Strategist
Meritus Media

Harry Gold
CEO & Managing Partner
Overdrive Interactive
 

What You Need to Know Now About Foursquare

Sandra Perez
Account Executive
Levick Strategic Communications
 

Prove the Value of Your Digital Efforts to the C-Suite

Angela Jeffrey, APR
Member, IPR Commission on Measurement & Evaluation

Download Angela Jeffrey's whitepaper "Social Media Measurement" Putting it All Together"

Margot Sinclair Savell
Vice President, Measurement and Analytics
Weber Shandwick

Nick Panayi
Director, Global Brand & Digital Marketing
CSC