The Nuts & Bolts of Social Media Measurement

Don Bartholomew, Senior Vice President, Digital and Social Media Research, Ketchum -- @donbart

Brad McCormick, Principal, 10 Louder Strategies -- @darbtx

Prove PR’s Value With Metrics That Matter to Your Organization

Josh Hendler, Global Chief Technology Officer, Hill+Knowlton Strategies  -- @joshhendler

Katie Paine, Chairman and Founder, KDPaine & Partners -- @KDPaine

Boost Your Facebook Engagement With Meaningful Metrics

Maria Baugh and Pam Nelson, Co-Owners, Butter Lane Cupcakes  -- @Butterlane

Michael Torres, Senior Director of Communications, Tropicana/Naked (PepsiCo) -- @TropicanaOJ

Measure Your Success on Twitter and Tie It to Organizational Goals

Danielle Brigida, Manager, Social Media, National Wildlife Federation -- @starfocus

Tim Haran, Senior Manager of Social Media, USANA Health Sciences, Inc. -- @timharan

Heidi Sullivan, VP of Media Research, Cision -- @hksully 

Master Class in Google Analytics

Alhan Keser, Chief Marketing Officer, Blue Fountain Media -- @AlhanKeser

Picture Perfect: Measure the Power and Influence of Your Video Content

Priya Ramesh, Director, Social Media, CRT/tanaka -- @newpr

Stephanie Young, Social Media Specialist, U.S. Coast Guard Office of Public Affairs  -- @USCG

Keynote: Your Role in the Era of Social Influence Marketing

Mark Schaefer, Author, Return on Influence -- @markwschaefer

Interactive Crisis Clinic: How to Measure Your Brand Reputation During and After a Crisis

Dallas Lawrence, Chief Global Digital Strategist, Burson-Marsteller -- @DallasLawrence

Measure Your Media Relations Efforts on Social Networks

Frank Strong Director of PR, Vocus -- @Frank_Strong

Evan Welsh, Director, Global Media Relations, SAP -- @evwelsh 

Tie Social Media to Sales and Business Outcomes

Adam Christensen, Senior Director, Corporate Communications & Digital Strategy, Juniper Networks -- @adamclyde  & @JuniperNetworks

Paull Young, Director of Digital, charity: water -- @paullyoung