PR Measurement Conference Speakers

Speaker Presentations


Starting on the Same Page: What You Must Know Now About PR Measurement

Jackie Matthews, Research Strategist, General Motors Communications

Sandy Malloy, Senior Information Specialist, Business Wire@BWInfodiva

Develop Business Metrics That Resonate With Senior Leaders

Marla Bace, General Manager, Marketing and Operations Circles, a division of Sodexo@marlabace

Pauline Draper-Watts, Global Head of Measurement and Analytics, Edelman Berland@PDWatts

Eric R. Warner, Head of Americas - Public Relations Services Group, Thomson Reuters Corporate Services@mymediainfo

Create a Social Media Measurement Strategy That Clearly Ties to Organizational Goals

Don Bartholomew, SVP, Digital & Social Media Research, Ketchum@Donbart

Angela C. Jeffrey, APR, President,, Senior Counsel, CARMA International, Member, IPR Commission on PR Measurement & Evaluation@jeffrey1

Find and Earn the Trust of Influencers—and Measure the Success of Your Communications With Them on Social Channels

Johna Burke, EVP, BurrellesLuce@sgojohnab

Margot Sinclair Savell, Senior Vice President, Global Measurement, Research+Data Insights, Hill+Knowlton Strategies@margotsavell

Luncheon: Keynote Presentation and PR Measurement Hall of Fame Induction Ceremony

C.C. Chapman, Author, Amazing Things Will Happen Founder, The Cleon Foundation@CC_Chapman

Interactive Clinic: Develop Key Performance Indicators Tied to Organizational Goals

Katie Paine, Chief Marketing Officer, News Group, Chairman & Founder, Salience/KDPaine & Partners@KDPaine

Dane Wiseman, Digital Marketing Manager, Critical Mention@criticalmention

How to Create Effective Measurement Scorecards

Marianne Eisenmann, Head of Communications Research and Measurement, Chandler Chicco Companies@CCCVitalSigns

Mathilda Joubert, Research Vice President, Cision Global Analysts@cision

Nick Tabbal, Vice President of Analytics, Bulletin Intelligence@nicktabbal

Case Studies: Real-World Applications of Successful Measurement Tactics

Cherreka Montgomery, National Vice President of Corporate Development, SAP NS2@CherrekaM

Amy O'Brien, Senior Analyst, Social Media, American Airlines@amobrien

David Woolwine, Director of Reputation Leadership, Allstate Insurance@Allstate

5 PR Measurement Lessons From the Obama Re-Election Campaign

Amy Gershkoff, Global Director of Analytics, Burson-Marsteller@amygershkoff