SPEAKER PRESENTATIONS
Wake-Up Call: The Media Landscape & What It Means to You
Amy Eisman, Director, Media Entrepreneurship & Interactive Journalism, School of Communication, American University
Story Pitching Techniques You'll Need in 2014
Kraig Kann, Chief Communications Officer, LPGA, @KraigKann, @LPGA
Tracy Schario, APR, Communications Officer and, Clean Energy Lead, The Pew Charitable Trusts, @TracySchario
Craft Press Releases (and all PR Content) From the Journalist's POV
Myra Oppel, APR, Regional Communications Vice President, Pepco Holdings, Inc. @myraoppel
Fred Sainz, Vice President, Communications and Marketing, Human Rights Campaign, @HRC
Dick Wolfe, Senior Director of Corporate Communications, ADP
Find and Engage With the Right Journalists and Influencers on Social Media
Kathy Grannis, Senior Director of Media Relations, National Retail Federation, @NRFKathy
David Ringer, Director, Media Relations, National Audubon Society, @SerendipityBird
David Wescott, Director, Digital Strategy, APCO Worldwide, @dwescott1, @apcoworldwide
ROI Essentials: How to Measure the Impact of Your Media Campaigns
Ryan Bowling, Director of the Press Office, and Digital Communications, Mars, Incorporated, @rjracer
Johna Burke, EVP, BurrellesLuce, @gojohnab
Sandra Fathi, Founder and President, Affect
Keynote Presentation: Forbes' Lewis D'Vorkin—The Future of Authoritative Journalism and the Rise of Branded Content
Lewis D'Vorkin, Chief Product Officer, Forbes, @Forbes
Show & Tell: Examples of Content Marketing That Connects to the Bottom Line
Julie Craven, Vice President,, Corporate Communications, Hormel Foods Corporation @JulieHCraven
Blair Austin, Marketing Director, ILMO Products Company, @fromBlair
Doug Simon, President & CEO, D S Simon Productions, @DSSimon
Crisis Clinic: Media Relations Survival Tactics During a Crisis
Dallas Lawrence, Vice President, Corporate Affairs, Mattel, Inc., @dallaslawrence
Media Training Essentials: How to Handle Difficult Questions in Interviews
Jerry Doyle, Senior Consultant and Principal, CommCore Consulting Group, @Comm_Core
Face-Off: Relationship-Building Tips for PR Pros & Journalists
Abha Bhattarai, Reporter, Capital Business, The Washington Post, @abhabhattarai
Natalie DiBlasio, Breaking News Reporter, USA TODAY, @ndiblasio
Dawn Kelly, Vice President, Global Communications, Prudential Financial, @Prudentialnews
Jon Schwartz, Senior Director,, Integrated Marketing Communications, NASCAR @NASCAR
Darcy Spencer, General Assignment Reporter, News4 - NBC4 Washington @darcyspencer
PR NEWS MEDIA RELATIONS NEXT PRACTICES CONFERENCE BONUS MATERIALS