Wake-Up Call: The Media Landscape & What It Means to You

Amy Eisman, Director, Media Entrepreneurship & Interactive Journalism, School of Communication, American University

Story Pitching Techniques You'll Need in 2014

Kraig Kann, Chief Communications Officer, LPGA, @KraigKann, @LPGA
Tracy Schario, APR, Communications Officer and, Clean Energy Lead, The Pew Charitable Trusts, @TracySchario

Craft Press Releases (and all PR Content) From the Journalist's POV

Myra Oppel, APR, Regional Communications Vice President, Pepco Holdings, Inc. @myraoppel
Fred Sainz, Vice President, Communications and Marketing, Human Rights Campaign, @HRC
Dick Wolfe, Senior Director of Corporate Communications, ADP

Find and Engage With the Right Journalists and Influencers on Social Media

Kathy Grannis, Senior Director of Media Relations, National Retail Federation, @NRFKathy
David Ringer, Director, Media Relations, National Audubon Society, @SerendipityBird
David Wescott, Director, Digital Strategy, APCO Worldwide, @dwescott1, @apcoworldwide

ROI Essentials: How to Measure the Impact of Your Media Campaigns

Ryan Bowling, Director of the Press Office, and Digital Communications, Mars, Incorporated, @rjracer
Johna Burke, EVP, BurrellesLuce, @gojohnab
Sandra Fathi, Founder and President, Affect

Keynote Presentation: Forbes' Lewis D'Vorkin—The Future of Authoritative Journalism and the Rise of Branded Content

Lewis D'Vorkin, Chief Product Officer, Forbes, @Forbes

Show & Tell: Examples of Content Marketing That Connects to the Bottom Line

Julie Craven, Vice President,, Corporate Communications, Hormel Foods Corporation @JulieHCraven
Blair Austin, Marketing Director, ILMO Products Company, @fromBlair
Doug Simon, President & CEO, D S Simon Productions, @DSSimon

Crisis Clinic: Media Relations Survival Tactics During a Crisis

Dallas Lawrence, Vice President, Corporate Affairs, Mattel, Inc., @dallaslawrence

Media Training Essentials: How to Handle Difficult Questions in Interviews

Jerry Doyle, Senior Consultant and Principal, CommCore Consulting Group, @Comm_Core

Face-Off: Relationship-Building Tips for PR Pros & Journalists

Abha Bhattarai, Reporter, Capital Business, The Washington Post, @abhabhattarai
Natalie DiBlasio, Breaking News Reporter, USA TODAY, @ndiblasio
Dawn Kelly, Vice President, Global Communications, Prudential Financial, @Prudentialnews
Jon Schwartz, Senior Director,, Integrated Marketing Communications, NASCAR @NASCAR
Darcy Spencer, General Assignment Reporter, News4 - NBC4 Washington @darcyspencer