SPEAKER PRESENTATION

The Canvas: The State of PR and Your Role

Diane Schwartz, Senior Vice President & Group Publisher, PR News -- @dianeschwartz

Jon Greer, Boot Camp Chairperson, Managing Director, Jon Greer Consulting LLC -- @jongreer

 
Media Relations: Day to Day Tactics for Successfully Working with Reporters, Editors and Bloggers

Carl M. Cannon, Washington Editor, RealClearPolitics -- @CarlCannon Jon Greer, Boot Camp Chairperson, Managing Director, Jon Greer Consulting LLC -- @jongreer Nate Hindman, Small Business Editor, Huffington Post -- @huffpostbiz

Steve Tuttle, VP of Communications and Co-founder, TASER Intl.

 

Measurement and Metrics: The Keys to Managing PR Success

Don Bartholomew, Senior Vice President, Digital and Social Media Research, Ketchum -- @donbart Allyson
Hugley, EVP, Measurement, Analytics and Insight, Weber Shandwick -- @ACME711

 
Managing a Crisis

Dallas Lawrence, Chief Global Digital Strategist, Burson-Marsteller -- @dallaslawrence

 

Becoming a Much Better PR Writer

Sally Falkow, Social Media Strategist, Meritus Media -- @sallyfalkow

Jon Greer, Boot Camp Chairperson, Managing Director, Jon Greer Consulting LLC -- @jongreer

Michael Long, Director of Writing, Master of Professional Studies Program in Public Relations and Corporate Communications -- Georgetown University

Social Media: How to Build Brands, Find Followers and Attract Fans

Jenifer Antonacci, Director, Portfolio Communications, Pfizer -- @JenAntonacci

Sandra Fathi, President & Founder, Affect  -- @sandrafathi
 
Keynote Presentation: Shift Your "Difficult" Work Relationships Toward the Path of Success
 
Keynote Speaker:
Beverly Flaxington, Best-Selling Author, Understanding Other People: The Five Secrets to Human Behavior, Co-Founder, The Collaborative -- @BevFlaxington