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PR Insider: 4 PR Tips to Pitch During Sweeps

During “sweeps,” all your favorite shows have their season-ending cliffhangers. And for PR people, we get to position those clients that offer more heart-tugging human-interest appeal.

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Communication Tips to Keep Staff Churn at Bay

We have to think about the real implications of staff turnover. We all know that it costs more to recruit, replace and retrain people, and that we should have kept that person from bolting in the first place. So what are some talent-retention strategies that may get your stars to stay?

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Marketers to Tap Journalists for Content

As companies start to shift from “storytelling” to “storymaking,” or creating organic content that didn’t originate from a slideshow or press release, they have another option to consider: the proliferating number of branded content studios designed to help companies tell their stories.

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Curtain Rising for PR to Produce Bolder Events

Despite the digital onslaught and consumers being surgically attached to their smartphones—and seldom looking up from said devices—live events and conferences increasingly are becoming key marketing components for brands and organizations.

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New Tactics for Coaching Top Execs

In our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. How should communicators react? Here are three things an expert media trainer needs to be able to do.

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After winning the Oscar for best supporting actress for her role in "Boyhood," Patricia Arquette talked to the press and, in comments that some are describing as tone-deaf, called for "gay people" and "people of color" to help fight for women's equality.

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