Levi Strauss COO Kelly McGinnis spoke with PR News about the importance of blogging for the 161-year old clothing brand.
Vice President Biden and top Democrats conceived a simple strategy to get people thinking about health insurance on Thursday, posting pictures of their younger selves on Twitter with the hashtag #tbt.
Here are some tips on how to network effectively to gain clients, establish media contacts and build brand awareness with the public.
In PR, we should be focusing on making a difference in the audience’s behavior. Relevance is the way to do that.
The recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators.
We offer senior PR managers some food for thought when it comes to strengthening relationships with the rank-and-file.
Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action.
Doing more than your job description showcases that you are already working at the next level, helping you get promoted sooner rather than later.
PR News Blog
Ginger Zee, chief meteorologist for ABC News' "Good Morning America," reveals the finalists of PR News' 2014 Platinum PR Awards. See the finalists at prnewsonline.com/platinumlunch2014.
The winners will be announced on Sept. 16, 2014 at the Platinum PR Awards luncheon at New York's Grand Hyatt.
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