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How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen

As communications pros we know that storytelling can be a powerful tool. | MORE »

Tips and Tricks to Use Facebook’s New Live Video Feature to Boost Brand Engagement

Akin to Periscope, Facebook Live allows users to broadcast events in real time. | MORE »

3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion

Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics. | MORE »

A Job for Communicators: Just 47% of Workers Receive Diversity Training

Taft & Partners considered how diversity is being communicated in workplaces and homes, and to explore what employees encounter on the job. | MORE »

Disney Parks’ Videos, Photos Lead Travel Brands on Social

The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.  | MORE »

Advice to Chipotle: Over-communicate Why You're Safe: 5W Public Relations chief and PR News contributor Ronn Torossian says the chain must over-communicate and reassure customers through a marketing and PR plan that it is safe to eat in its restaurants again. In addition,  Torossian urges Chipotle to provide its stakeholders with a clear plan about how it’s contained the E.coli and other illnesses linked to its outlets.

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