With his public acknowledgement in a self-penned Businessweek article that he's gay, Tim Cook may be setting the stage for a different kind of innovation from Apple—one centered on human rights.
It's basic human nature—ingrained in us from birth—to make decisions about strangers the moment we encounter them. It happens whether we like it or not. Knowing what people first notice about you can mean the difference between success and failure.
Effective communication on social media requires proper planning and execution. Here are some basic rules for creating engaging messages.
While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process.
Developing your core message is an essential exercise. It gets everyone, internally and externally, on the same page in terms of explaining your brand’s attributes and differentiators.
A PR team should expect that change is inevitable, and they should be flexible enough to adapt their original plan. Here are some tips on how to adapt with the client.
For years, the measurement experts, including me, have told you to spend 10 percent of your communication budget figuring out whether the other 90 percent is working. But that doesn’t really tell you how to allocate that 10 percent, nor does it cover all the scenarios.
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Calvin Stowell, Director of Digital and Content at DoSomething.org, talks about how to reach young people through social media like Snapchat at PR News' October 9, 2014 Social Media Conference in New York City.
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At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.
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This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.
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Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.
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