PR Insiders »More Water Coolers »

  • 5 Tips for Writing Remarkable Blog Posts

    Whether you’re new to blogging, new to your company or are just refreshing your current strategy, building a dedicated readership and an online library of great content takes time and effort. Of course, the actual writing is where most of the work takes place, and it's also where people tend to struggle most.
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  • 3 PR Lessons From Jay Z’s Tidal Launch

    Jay Z’s media strategy for his Tidal music service provides a veritable clinic for communicators who are looking for ways to make a splash when they announce new products and/or services.
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  • 7 Tips for a More Effective Social Media Strategy

    As senior managers demand more accountability, PR pros increasingly are on the hook to prove that social channels have value and merit more budget, whether in dollars or time.
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Features

Features Archives »

How PR Can Take a Seat at the Revenue Table

When PR takes a backseat to lead generation efforts in an organization, the strategic value of communication is masked behind a larger marketing umbrella. Don’t let this happen. PR needs to bridge what is a chronic disconnect and take its seat at the revenue table.

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Teaching Execs How to Channel Hop

When is TV media training not TV media training? When it’s customized for specific settings, hosts and issues.

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When Using Big Data, Devise Metrics With Meaning

The key to helping news-minded PR pros communicate effectively with quant-minded marketers and business execs is not to develop a one-size fits all über metric, but to coordinate on a common set of communications goals and measure what matters.

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Keys to Content Success: People, Processes, Data

The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data.

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Brand Changes Mean Having New Conversations

Spring is in the air, and so are significant changes at some of the most popular brands. These are not marginal changes where a press release and a few media hits will suffice to get out the message, though. They are major breaks from the branded past that require long-term communication strategies and a sustained effort by PR pros.

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For its ninth anniversary, Twitter asked some fellow 9-year-olds how it should celebrate. The resulting video is a great example of finding fun and creative way to communicate a company accomplishment.

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