Millennials are the largest generation in American history. For brands, college is an opportunity to get in on the ground floor and build customer loyalty.
Thanksgiving is a time to spend with family and friends relaxing, eating and, of course, giving thanks. And there is certainly much to be thankful for about working in PR.
Using Twitter can sometimes be confusing, and on Monday the company's CFO proved it when he mistakenly tweeted publicly what was supposed to be a direct message, revealing plans to buy an unspecified company.
Developing your core message is an essential exercise. It gets everyone, internally and externally, on the same page in terms of explaining your brand’s attributes and differentiators.
In the drive to deepen stakeholder relationships, communicators continue to reengineer strategies to include more branded content as part of a paid-earned-owned media engagement strategy.
If you want news professionals to publish or comment on your news release, it has to be news, and has to provide benefits to the media outlet’s audience.
While it’s virtually impossible to stop Internet trolls from taking shots at your brand, a series of recent Twitter fails should be cause for concern among communicators.
With the end of the Like Gate, the onus is now on communicators not only to create more original content, but also make sure the content is catering to users who more closely align with business value and, PR execs hope, can be converted into customers.
PR News Blog
The Associated Press released a previously unaired video of Bill Cosby and his wife, Camille, in a November 6 interview in which the comedian is asked about sex-abuse allegations. In response to the question, Bill Cosby says "there's no response."
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