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PR Insider: Harnessing Your Inner Spokesperson

PR communicators often teach others how to become spokespeople, but rarely take on that role themselves. Here are six helpful tips to make the transition. | MORE »

How To Create a Mobile-Friendly Website

As more websites recognize this trend and become mobile-friendly, a snowball effect is beginning to take shape. The future is relatively clear: If your website isn’t optimized for mobile users in 2014, you will be left behind. | MORE »

Tell a Stronger Story to the ‘Street’

Typically overlooked in the ongoing debate about financial regulations is the undeniable impact that they have had on investor relations and PR. | MORE »

Finding Common Ground Between PR and Sales

Sales sells stuff and PR promotes brand awareness. This antiquated way of thinking about both sales and PR is changing rapidly because of the rise of our Web-enabled, hyper-connected world and the resulting change in buyer behavior. | MORE »

PR Insider: 5 Ways to Manage Work Overload

From delegation to prioritization, here are the top five ways to help you can manage PR overload and become a better steward of your talents for your clients and team. | MORE »

The Oreo Snack Hacks campaign is a clever way to reinvent a popular food product that has been on the market for over a hundred years and keep it fresh (pun intended). This particular video features chef Michael Voltaggio sharing his own Oreo recipe. Do try this at home.

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