It's practically a given that Southwest knows how to handle itself in good times and in bad—yesterday's electronic customer service breakdown that hobbled passenger and luggage check-ins was one of the bad.
Are there advantages that mid-size PR agencies hold over larger firms? Denise Vitola seems to think so and outlines some reasons why.
Nissan and its agency partner TBWA saw an opening for a clever campaign when Ferrari issued a cease and desist to musician and automotive enthusiast Deadmau5, who had given his Ferrari 458 Italia a custom meme-inspired makeover.
Shortly after the Volkswagen (VW) crisis erupted, we asked the carmaker’s communications team for an interview to explain its strategy.
We asked several PR pros for tips on approaching social media measurement as well as how to measure competitors’ campaigns and apply lessons learned to your own work.
We asked journalists and PR pros about ways to build better relationships with each other.
Developing strong brand relationships with customers is critical in today’s 24-7 marketplace. While this is easier said than done, there are many ways to evaluate your brand.
Google “boilerplate” and you will find it’s either a fictional robot or rolled steel for making boilers. Click three pages in and Urban Dictionary tells you the curious origin of the term we use to describe the company summary found at the bottom of nearly every press release
PR News Blog
So long, Jon, we hardly knew you. Tonight (August 6) marks the last "Daily Show" episode with Jon Stewart as anchor. Stewart single-handedly changed the way people think about the "news," and conditioned an entire generation to be more skeptical about what they read, see and hear. Here are some choice clips from Stewart's tenure.
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