Finding and developing content stars among a brand’s employees and customers is something Southwest Airlines knows a little bit about. Brooks Thomas, who plays a key role in Southwest's social content strategy, will be sharing how-to’s and some case study examples of his brand’s star-making process in his keynote presentation on June 6, 2016, at PR News’ Digital PR & Marketing Conference in Miami Beach. He offers some quick Southwest-style tips here to help you develop your own cast of content stars.
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PR News’ Visual Storytelling Guidebook is packed with how-to’s and case study examples on how to use visuals to tell new stories about your brand and connect with new audiences and customers. You’ll learn how visuals… Continued