It’s one thing when brands try and align their message with “Hallmark” holidays such as Valentine’s Day or April Fool’s Day. But it’s another thing when brands try and leverage solemn anniversaries, such as last weekend’s 72nd anniversary of Pearl Harbor, as Cambell’s soup brand SpagettiOs has now learned the hard way.
What happens if spam filters catch your press release? The answer is simple: nothing.
Nelson Mandela's words have inspired millions. Here are some quotes that resonate with PR communicators.
It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.
Buckle up. Change in the PR field has been accelerating at a rapid clip in the last several years and 2014 will be no exception. As PR moves closer and closer to the core of strategic marketing, C-level managers increasingly expect PR pros to demonstrate their value and align communications with the organization’s overall goals and objectives, financial and otherwise.
Clients come and go, but properly analyzing a loss can lead to reassessment, adjustment and more business.
Authenticity is all the rage these days. According to the social media gurus, you have to be authentic if you want to have followers and likes. The crisis communications experts will tell you that authenticity is key to recovery in a crisis. But there are times when authenticity just doesn’t work.
Case Study: Lamaze Uses Real Stories to Deliver More Relevant Content And Help Women Make Right Birth Choices
The babies just keep on coming. More than a few states in America are experiencing baby booms.
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Johnson & Johnson demonstrates how brands can tell their CSR stories in compelling and effective ways.
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