"Stay inside and wait" will likely go down as one of the worst—and most deadly—messages ever communicated in a crisis.
PBS has had success engaging their audience on Facebook. Here are some tips for brands that have proven successful.
With a unique and light-hearted entry into a difficult and scary conversation, T. Rowe Price is positioning itself as a brand that wants to take the sting out of the discussion of college-cost projections and how to meet them.
Typically overlooked in the ongoing debate about financial regulations is the undeniable impact that they have had on investor relations and PR.
As more websites recognize this trend and become mobile-friendly, a snowball effect is beginning to take shape. The future is relatively clear: If your website isn’t optimized for mobile users in 2014, you will be left behind.
PR executives have started to expand their perspective for getting their messages out via online video.
Sales sells stuff and PR promotes brand awareness. This antiquated way of thinking about both sales and PR is changing rapidly because of the rise of our Web-enabled, hyper-connected world and the resulting change in buyer behavior.
Ninety-five percent of respondents are currently measuring their PR efforts, including social media. That’s the good news. The bad news? PR folks are measuring the wrong channels.
PR News Blog
"Stuff PR Parents Say," from Hunter Public Relations
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