- New Year’s Resolution Poll – Chance to Win a $50 Gift Card
- Social Media Icon Awards
- Pinterest Webinar
- Writing Boot Camp
February 4 | San Francisco
- Digital PR Summit
February 5 | San Francisco
- PR Agency Elite Awards
Entry Deadline: March 14
- Platinum PR Awards
Entry Deadline: May 9
A&E faces its own Star Trek-style Kobayashi Maru test, as it attempts to manage the media crisis sparked by comments made by "Duck Dynasty" star Phil Robertson in a recent interview with GQ.
Finding your brand’s voice on Twitter requires understanding the expectations of your audience and having a firm grip on your organization's identity and purpose.
Bad news for Target shoppers this week as it was revealed that hackers might have compromised around 40 million credit and debit card accounts.
This is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.
Wither “pray and spray?” Not anytime soon unless PR reps get better training and think smarter about how they pitch stories and deal with reporters.
PR News celebrated the winners and honorable mentions of its 2013 PR People Awards at the National Press Club in Washington, D.C. on Dec. 10, 2013.
Your Existing Business Model is on Borrowed Time; Brand Loyalty Can Be Won (or Lost) in Mere Seconds
More than 9 out of 10 U.S. companies are changing business models to meet new client demands and keep up with disruptive technologies, according to a recent study from KPMG.
Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.
PR News Blog
Clip Critique: Jerry Doyle, principal of CommCore Consulting, deconstructs the PR elements of a video interview with the CEO of RIM. It's not pretty.
Deals of the Week
Your brand is part of the 24/7 news cycle whether you want it to be or not—at this very moment it is being discussed in a digital public forum. You can’t afford not to be part of that conversation—and, for that reason, you should not miss PR News’ acclaimed Digital PR Summit, which will be held in beautiful San Francisco on Wednesday, February 5, 2014.
Use code “150off” at checkout.
Each case study in this guidebook offers a wide variety of tactics and strategies from which to learn and apply to your own initiatives. Through interviews with PR team members and key executives, our case study editors give you first-hand accounts of how a campaign was executed—soup to nuts.
Use code “CASESTUDY6” at checkout.
Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.
Use code “SUBDEAL” at checkout.