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  • TD Bank Crafts Viral Success with Personalized ATM

    As part of its #TDThanks campaign, TD Bank installed "Automated Thanking Machines," modified ATMs designed to give unsuspecting customers personalized gifts, in branches across Canada. A video of surprised customers gained close to 3.5 million views in under a week. | MORE »

  • 4 Tips for Telling Your CSR Story Without Bragging Too Much

    The line between self-effacement and self-promotion on social media is razor thin, and consumers will ignore companies that they think are using it just to toot their own horns. | MORE »

  • ‘Sharknado 2’ Could Sharpen Your PR Chops

    “Sharknado 2: The Second One,” which premieres tonight on the Syfy channel, will offer PR pros a healthy dose of camp—and maybe even some inspiration for how brands limited by budget and/or reach can distinguish themselves from their competitors. | MORE »

Features

Features Archives »

PR Insider: Relevance – The Key to a Successful PR Campaign

In PR, we should be focusing on making a difference in the audience’s behavior. Relevance is the way to do that.  | MORE »

Comcast Debacle Points Out Need for HR/PR Collaboration

The recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators. | MORE »

Getting Out of the Way Is the Least the Boss Can Do

We offer senior PR managers some food for thought when it comes to strengthening relationships with the rank-and-file. | MORE »

It’s Time for Action on PR Standards

Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action. | MORE »

How To Get to the Next Level Professionally

Doing more than your job description showcases that you are already working at the next level, helping you get promoted sooner rather than later. | MORE »

Mary Grady, Managing Director, Media and Public Relations at Los Angeles World Airports, and Richard Huff, Executive Director of Communications at CBS News, discuss using social media for crisis management at PR News' Social Media Summit in New York City on June 3, 2014.

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