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How PR Can Take a Seat at the Revenue Table

When PR takes a backseat to lead generation efforts in an organization, the strategic value of communication is masked behind a larger marketing umbrella. Don’t let this happen. PR needs to bridge what is a chronic disconnect and take its seat at the revenue table.

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Teaching Execs How to Channel Hop

When is TV media training not TV media training? When it’s customized for specific settings, hosts and issues.

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When Using Big Data, Devise Metrics With Meaning

The key to helping news-minded PR pros communicate effectively with quant-minded marketers and business execs is not to develop a one-size fits all über metric, but to coordinate on a common set of communications goals and measure what matters.

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Keys to Content Success: People, Processes, Data

The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data.

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Brand Changes Mean Having New Conversations

Spring is in the air, and so are significant changes at some of the most popular brands. These are not marginal changes where a press release and a few media hits will suffice to get out the message, though. They are major breaks from the branded past that require long-term communication strategies and a sustained effort by PR pros.

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For its ninth anniversary, Twitter asked some fellow 9-year-olds how it should celebrate. The resulting video is a great example of finding fun and creative way to communicate a company accomplishment.

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