If you're with a B2B company, professional association or government agency, finding your visual identity for Instagram and Snapchat, for instance, might be the subject of weekly, or daily, meetings. These meetings might have proved fruitless. Keep in mind your visual identity can be as simple as a single color. Is there one color that dominates your logo or calls to mind an emotional connection with your product or service?
PR Insiders More
Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to… Continued