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PR Insider: Navigating a Crisis in Public and Private Organizations

Figuring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO. | MORE »

Preparing Yourself for the Media Spotlight

One of the first things that clients want to know is whether business communicators can show them how to carry themselves in front of the media and fix any glitches that may be getting in the way of delivering the message. But what happens when you turn the tables, and PR managers and directors are the ones who are being interviewed and relaying the message? | MORE »

How To Get Your Message Out at Events

While so much has changed, what clients and customers want when it comes to conferences hasn’t. They want the right people to hear their message. And, ultimately, they want that message to lead to more sales for their organization. | MORE »

Demonstrating PR’s Value to C-Suite Executives

In our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality. | MORE »

Social Media: Amid Flurry of New PR Channels, Old Rules Still Apply

The most important thing to understand about getting the most impact out of your social media, no matter what platform you choose, is that cleverly disguised advertising won’t get you very far. | MORE »

Michelle Mastrobattista, director, digital communications at Solomon McCown & Company, provides tips on how to develop and nurture relationships with journalists through social media.

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