PR Insiders »More Water Coolers »


Features Archives »

Don’t Avoid Activists on Social Media, Join the Conversation

When consumer activists come knocking, it doesn’t have to unfold into a full-blown crisis. There are ways to work with them on social media that can be beneficial. | MORE »

When a Crisis Eats Your Credibility

DeMoulas Market Basket, Amazon and Hachette fare poorly in their handling of PR crises. | MORE »

How to Find and Create Visual Content for Your Brand

Finding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.  | MORE »

When You’re Always On, You’re Off the Mark

If our PR teams are always on, they’re going to be off. In creative capacity. In making smart decisions. In experiencing the world around them. In sharpening the focus. | MORE »

Infographic: Tips for Creating the Perfect Résumé

Even if you’re not seriously considering looking for a new job, it’s probably a good time to at least add some updates your résumé. | MORE »

Ginger Zee, chief meteorologist for ABC News' "Good Morning America," reveals the finalists of PR News' 2014 Platinum PR Awards. See the finalists at

The winners will be announced on Sept. 16, 2014 at the Platinum PR Awards luncheon at New York's Grand Hyatt.

Deals of the Week

Get $150 Off PR News'Crisis Management Boot Camp


Join PR News on September 15, 2014, at the historic Yale Club in New York City for an intensive boot camp will put you through the paces of crisis communications to help you avoid, or at least mitigate, the damage that can come to a brand.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.