As influencers' follower numbers rise, engagement actually decreases. Basically, having a larger following does not mean that their followers are more engaged, which can be an issue to brands trying to reach their target audiences through these individuals. Micro-influencers better connect with their followers due to their targeted focus on very niche areas and topics.
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PR News’ Visual Storytelling Guidebook is packed with how-to’s and case study examples on how to use visuals to tell new stories about your brand and connect with new audiences and customers. You’ll learn how visuals… Continued