Polarization is deeply embedded in the American psyche, a reality brands must accept and deal with. It affects them beyond the hot-button political issues of the day—immigration, race, gender identity, climate change, for instance—that they have to either tiptoe around or address head-on. The polarization affects the way our minds now function and speaks to the question of how to convince the undecided of anything when, for so many of us, our minds are already made up.
Upcoming Events and Award Deadlines
- July 29 — Rising PR Stars 30 & Under Awards
- August 9 — Visual Storytelling Boot Camp
- August 10 — Big 4 Social Media Summit
- August 19 — Top Women in PR Awards
- August 23 — SEO Strategies That Will Help Your Message Find the Right Audience
- September 16 — PR People Awards
- October 19 — Platinum PR and Agency Elite Awards Luncheon
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PR News honored the year's most creative, resourceful and shareable campaigns at its 2016 Social Media Awards luncheon on June 6 at the Ritz-Carlton South Beach in Miami.
In this second edition of PR News’ Writer’s Guidebook, the necessity of communicating well in writing is met with more than forty articles detailing how best to write press releases, emails, speeches, biographies, backgrounders, crisis communications… Continued
PR News’ Visual Storytelling Guidebook is packed with how-to’s and case study examples on how to use visuals to tell new stories about your brand and connect with new audiences and customers. You’ll learn how visuals… Continued