In the current economic climate, PR agencies have to make sure that they are able to deliver quality work to their clients—and then some. But even the best agencies are prone to trip up every now and again.
Lauren Cochran shares some commonly held beliefs about Twitter she's encountered while overseeing the social media presence of the NBA's Miami Heat.
Google+ announced a major change to its platform on Monday with the introduction of "Collections." The new feature will provide users with a way to group bunches of posts together by topic. If you're a Pinterest user, this idea may sound familiar.
Preparation is crucial in communicating with the public, the media, and employees about a product recall.
Ink-on-paper isn’t going away any time soon (well, not too soon). But tomorrow’s decision-makers have been conditioned on social media and visual storytelling, so expect those mediums to converge.
Twitter Analytics can provide a lot of meaningful data to help you enhance and amplify your personal Twitter brand. But it can also be a little overwhelming, especially if you don’t live and breathe analytics as a full-time job.
The growing manifestation of becoming a joke has sparked a new and growing phase in the lifecycle of your crisis and recovery plan. What do you do when your brand becomes the object of the latest globally trending Internet meme? What’s the right course of action when thousands of satirical, animated GIFs are being produced and shared every hour?
At PR News’ May 19 webinar on Tumblr, Allan Gungormez of Transamerica and Dayna Johantgen of General Mills will talk about how their brands launched their Tumblr blogs, and the visually inspired duo behind Mr. GIF will show attendees how to conceive of and craft GIFs for their Tumblr blogs.
PR News Blog
For its ninth anniversary, Twitter asked some fellow 9-year-olds how it should celebrate. The resulting video is a great example of finding fun and creative way to communicate a company accomplishment.
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