This clever infographic breaks down how people spent their minutes on the Internet in 2014 vs. 2013. Take a look to see which platforms are on the rise.
Tumblr currently hosts 220 million blogs, and as long as Marissa Mayer is at the helm of Yahoo, it's safe to assume that the parent company will tend to the growth of the blog network.
There is a lot of content out there to compete with and knowing how to write for social media ensures you don't get lost in the noise.
A press release should be designed as a news story worthy of publication in a newspaper. This might sound humorous as you consider the hundreds of press releases you’ve seen and written that begin with, “ABC Corporation, the leading provider of best in breed ecommerce solutions…” Yet today’s news cycles make the reality of verbatim pick-up a real possibility—that is, if the release is written well.
While PR executives in the tech sector have attended CES for years, the increasing ubiquity of high technology throughout multiple markets—not to mention how to wed a message to wearable technology—means that non-tech PR execs should consider attending CES.
Business leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand.
As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle?
To prove your value to big egos means having elephant skin. Owning a legitimate relationship with the boss is one thing, but picking him up by the lapels to convince him that his actions could have seriously unintended consequences is another.
PR News Blog
Reaction to the McDonald’s “Signs” ad, which ran during the Golden Globes Awards and NFL playoff games this past weekend, has been mixed. Some think it’s crass to align caring and sharing with a multinational brand that one might associate with bad eating habits, obesity and low wages. You can’t blame people for not lovin’ it, but if you focus on the goals of advertising and PR you can’t help but be impressed with the attention the spot has gained.
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