Social Media 20/20 Summit keynote speaker Brian Solis says that PR pros and marketers need to become "experience architects" and not be bound by their previous roles.
Clooney's public lambasting of a news source that many already regard as untrustworthy is surprising. But his decision to take action and set the facts straight provides an example of how the target of a negative story can fight back against irresponsible journalism—and win.
Companies can avoid ethical lapses in judgment by creating a listening culture that takes their audiences into account.
Social Media 20/20 Summit keynote speaker Brian Solis says that PR pros and marketers need to become “experience architects” and not be bound by their previous roles.
This piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images.
If we accept that some millennials tend to overshare information, the challenge lies in how to harness the behavior to get the most out of your millennial employees without robbing them of their identities.
YouTube, owned by Google, regularly moves the goal posts to try and ensure more quality subscribers and that the best video content floats to the top of the search rankings. What’s your YouTube Channel strategy?
When a brand or organization takes a stand on a societal issue (and puts its money where its mouth is), PR managers are responsible to drive the program.
In a professional setting, making someone laugh is the most intimate connection one can make.
PR News Blog
Susan Emerick, Manager of Enterprise Social Strategy & Programs at IBM talks about engaging on social media at PR News' Social Media Summit on June 3, 2014 in New York City.
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